It doesn’t have to be complicated

You’re not interested in also becoming a web designer and copywriter? Gotcha.

You’re a book keeper, marketing consultant and plumber on any given day, but there’s something about creating a website that feels like a…road too far? You could probably learn the skill, but is it really worth the time and energy, when you’re not sure that what you can create on your own will really move the needle?

You want, no, need, a website that will work – literally and figuratively. In the world of small businesses, the only constant is change, so you need a website that not only works to build your business, but one you can easily update whenever you have the time.

These are reasonable requests (as I tell my kids), and ones that I have developed the skills and processes to deliver on.

I work with small business owners who want and website that…

  • Provides leads and clients with useful and compelling information

  • Celebrates your points of difference

  • Showcases your work in an enticing manner

  • Generates leads

  • Provides SEO benefits

  • Acts as a client communication hub

  • Strengthens brand identity

I have spent the past decade optimizing and perfecting my proven process

Brand Deep Dive

The only thing worse than an ugly website is a generic one. Through a combination of pre-work and a live one-hour deep dive meeting, I will get the exact information I need to understand your current and ideal customer, points of difference, processes and portfolio so that your website is unforgettable and impactful. We will also discuss your plans for imagery, and if you have photography ready to go or need help sourcing great stock.

Writing + Design

This is where the rubber meets the road. I take on a select number of clients so that your projects gets my undivided attention. During this time, we will be in very regular communication through email, and two scheduled video meetings where you will see my progress, and so that I can incorporate your feedback in real-time as I simultaneously build and write. Depending on the size of the website, this is a 1-3 week process from start to finish.

Training

I use Squarespace to build all of my websites because it is famously user-friendly. On top of its intuitive backend design, I will also train you on how to make updates, edits and changes, anytime, anywhere.

While other web designers share videos or written guides, I like to train my clients live in their backend so I that I can personalize the steps and answer any questions.

Open for Business

Strike the band, your website is live! Whether your dream client views it on their laptop, phone or tablet, it will look perfect every time. SEO optimized, lead generating, brand building – check, check, check!

If you would rather me make updates to your website, I also offer packages for ongoing services, just ask!

Ready to get started? Let’s schedule a quick 30-minute introductory call, during which I can answer any questions, get to know you, and discuss exactly how I can help!

Custom Squarespace website + copywriting

What’s Included

Everything to launch a strategic and stunning website in just a few short weeks

  • Mobile-optimized website that will attract your dream customer

  • Professional copywriting including all content: headlines, subheads, body copy, and calls-to-action that communicate directly to your target customer

  • Proprietary pre-work worksheets and brand organizers

  • Integrated SEO (Search Engine Optimization) best practices

  • Beautiful and optimized layouts including integration of all provided copy and images

  • 1-hour live brand deep dive video meeting

  • 2 rounds of review and feedback prior to launch – I want to make sure you are 100% happy!

  • 20% off your Squarespace membership

  • Custom lead capture form (plus content creation as needed)

  • Domain connection (with access to domain provider)

  • Newsletter form

  • Social media integration

  • Font and color palette selections for brand reinforcement

  • Anytime access to detailed website analytics

  • Delivery in 1-3 weeks (timing will be agreed upon prior to kick off)

  • Live backend training following launch so that you can make future updates to your website

We can easily add-on any of these items:

  • Online store setup

  • Online reservation setup

  • Online course setup

  • Event calendar

  • Logo and brand design

Investment starting at $3000
50% deposit due prior to kickoff, remainder due upon launch
What is not included: Squarespace membership (or any additional software fees), stock photography, privacy policy page, terms + conditions content

Website design + copywriting portfolio

Let’s work together

Are you ready to take the next step toward creating a website that works for your business and for you? I would love to connect! To provide my clients the full attention each website deserves, I take on a select number of projects. Spots fill quickly, and selected on a first-come, first-served basis.

Complete the form, and I will be in touch within 24 hours to schedule a 30-minute introductory call.

What clients are saying

“Lauren is smart, innovative, creative and efficient, and when she says work will be done, it is always done.”

Millie R.

“Lauren resuscitated our ailing website. She brought fresh ideas. She also worked tirelessly to finish the project. She has a great sense of design and color and layout. We highly recommend her.”

Larry S.

“Lauren can do it all! Do yourself a favor and hire her.”

Julie B.